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March 23, 2017 • Jamie Tomassetti

Starting A Lucrative Cleaning & Sealing Business: A Case Study

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At Greenscapes Inc., dependability is the foundation for building long-term client relationships. And after 30 years of being in business, it’s evident this CT-based landscape company has mastered the art of relationship-building. While Greenscapes specializes in professional construction and design services, owner Tim Hara has discovered the key to leveraging pre-existing relationships and unlocking a new revenue source.

In this case study we’ll unveil the secrets to success in what still remains unchartered territory for many contractors and installers … the cleaning and sealing business.


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Cleaning and sealing can be tricky business. First, while there are a multitude of cleaners and sealers on the market, it’s not always clear which products will be a good fit for each project. Then there’s the application process. Working with sealer requires a certain level of know-how and skill as well as cooperation from Mother Nature. One small error during the installation can cause a job to fail fast. (And repairing a sealing job gone wrong can be a nightmarish challenge that no contractor ever wants to be confronted with.) Lastly, estimating cleaning/sealing projects can be complicated if you’re not familiar with the products and application process. So it’s understandable why many landscape and hardscape contractors steer clear of this kind of work. However …

You’re missing a huge opportunity for added revenue if you’re not offering these services!

In our recent interview with Tim Hara, owner of Greenscapes Inc. in Hebron, CT, we collected some inspiring insights on his company’s success with cleaning and sealing … and now it’s time to share them with you!

Product Knowledge
Continuing education and staying on top of what’s new in the industry is an integral piece of the Greenscapes business model. Not only is the company ICPI- and NCMA-certified, but Tim and his team know how to utilize their resources when it comes gaining product knowledge.

While the crew has been using Gator cleaners and sealers for a solid three years, they still have questions from time to time. And when questions arise, they go straight to the source and turn to the Alliance support team for answers.

“One of the main reasons I’m loyal to Alliance Gator products is the support I receive. A local rep is always available to quickly answer questions and that’s extremely important to me,” explains Tim.

At the end of the day, your level of product knowledge will ultimately determine your level of success in the cleaning and sealing business. So where do you begin? We’ve put together a quick list of resources to get you started:

To discover the other three pillars of cleaning and sealing success, unlock the full case study!


The full case study explores Planning & Estimating, Equipment, and Marketing. Don't miss out on this critical content!

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